Articles Tagged ‘Carat’
People Moves: Carat, Spark Foundry and Elevent
There’s been lots of movement in the Quebec agency world this week.
Cossette Media wins Quebec Pork Producers
Following a review earlier this year, the account has moved from Carat.
Wavemaker wins DanoneWave
New media tech and a focus on data drive the yogurt company towards a new partner for North America.
How Subway is using media to execute new positioning
Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Nutrience picks Carat
Data and digital media will be a big part of the pet food brand’s upcoming winter campaign.
Spotted! Subway gets artsy for World Sandwich Day
To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.
Smirnoff doubles its media spend to go mass
After several years of focusing on digital, the brand is spending big on TV again.
ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners
Plus: CBC preps another season of Kim’s.
Touche and Carat take home big wins at Prix Media
The annual award show also introduced a new honour for best media partner.
Oikos targets hockey and music lovers for new launch
After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.
PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
From C-suite to consultant: Caroline Gianias on her new move
After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.
Canada’s ad spend to increase by 3% in ’16: Carat
Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.
