Articles Tagged ‘CARD’
What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
Start, Stop, Change: The year begins with big pushes into retail media
Plus, more layoffs hit tech and media companies and CBC names its new lead for ads.
The key to a Super Bowl buy might have nothing to do with the game
Whether a brand is a big game advertiser or trying to tap into the moment, buying the ad time is just the beginning.
Which brands bought the most ‘New Year’s Resolution’ ads?
AdEase takes a look at how deep the competition was for fitness, finance and travel brands advertising in January.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Start, Stop, Change: Tech layoffs send ripples through adland
Plus, World Cup delivers big ratings for Bell Media and the dispute between Torstar’s owners gets settled.
Buyers need new tactics if they want to reach gamers
Samsung’s Corey Johnston explains the formats, strategies and environments that can be effective in reaching an otherwise elusive audience.
The FAST channel race is on
With all the recent activity around ad-supported streamers, what’s the draw for both audiences and advertisers?
Brands active in the World Cup space despite human rights concerns
Marketers should plan ahead for the 2023 Women’s and 2026 Men’s World Cup
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Start, Stop, Change: Uber, Pinterest and Amazon unveil products for the new ad landscape
Plus, lagging ad demand hits earnings at other media companies and La Presse reorganizes its ad operations.
Connected TV ownership has doubled in two years
The fall Study of Canadian Consumer also finds digital audio and news content continue to trend upwards.
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
