Articles Tagged ‘Caroline Bergeron’

Vividata partners with Optable to simplify managing audiences

This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.

The demise of third-party cookies might not be a bad thing

The cookie-less future is a celebration of marketing and the real value marketers bring to brands.

Should brands be chomping at the bit to advertise on Netflix Games?

While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.

Horizon Media expands OOH planning platform AMP to Canada

The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.

Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

Caroline Bergeron joins Horizon Media to oversee digital and data solutions

The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

Three truths about talent from the IAB

The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?