Articles Tagged ‘Caroline Bergeron’

Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.

Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.

Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.

Caroline Bergeron joins Horizon Media to oversee digital and data solutions
The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

Three truths about talent from the IAB
The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?