Articles Tagged ‘Caroline Breton’
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
What Caroline Breton has planned for Involved Media Canada
The new agency’s managing director says a big part of the approach is to always do what’s right for clients.
Active International launches Involved Media in Canada
Led by Caroline Breton, the agency is focused on an “egoless” experience for both brand and creative agency partners.
Caroline Breton to launch new agency with Active International
The former Carat SVP will be heading up the new agency when it launches this spring.
Dentsu Canada taps Breton and Hart for client-centric roles
The newly-created positions bolster the agency’s media and integrated solutions teams
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
