Articles Tagged ‘CBC’
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Election coverage: CBC and CTV hit record-breaking viewership numbers
CTV tops conventional network ratings, while CBC digital platforms break records.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
CBC using AI to gain podcast insights, OpenAI building a social network
In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.
CBC’s new head on pubcaster’s role amid political turbulence
Marie-Philippe Bouchard sees opportunity in the present chaos.
Media Moves: CBC expands local news coverage
In the meantime, Meta is cleaning the house by laying off low-performers.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.
