Articles Tagged ‘CBC Gem’
CBC, Bell plan Indigenous-led programming
For this year’s National Day for Truth and Reconciliation, the broadcasters have programmed commemorative content.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
CBC saw viewers jump 188% for the Paralympics Opening Ceremonies
Compared to the 2020 Tokyo Games, this year’s Paralympics Opening Ceremonies saw bigger audience numbers.
CBC unveils coverage of the 2024 Paralympic Games
More than 2,000 hours of coverage will be broadcast live across multiple platforms.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
CBC Olympic coverage captures big audience numbers
The women’s soccer quarter final game was Canada’s most-watched Paris event to date.
CBC News: Igalaaq partners with Inuit TV
The Northern broadcaster will begin airing on CBC on April 3.
CBC offers 40+ hours of World Figure Skating coverage
It is the first competition to be held in Canada in more than a decade, following the one in London in 2013.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Spotted! Blackberry nostalgia pops up at the Eaton Centre
CBC has recut the Blackberry movie into a three-part TV series and is promoting it with a “historic” activation in Toronto.
CBC Gem comes to Roku
The broadcaster also announced the premiere dates for its TV and streaming series.
Streamers are benefitting from lockdown, but will it last?
Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.
CBC doubles down on kids and youth programming
The slate includes U.K. drama My Mad Fat Diary.
ICYMI: CBC to stream digital tribute to ‘Beard Guy’
Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
