Articles Tagged ‘CBC’

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CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

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How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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CBC prioritizes DEI programming initiative for brand-safe content

Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.

CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Upfronts ’21: CBC focuses on flexibility and building from within

Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).

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Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups

Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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CBC launches new podcast reclaiming Indigenous history

Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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Ad revenue ‘two to three’ years from recovery, CBC tells CRTC

As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.

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CBC tells CRTC it’s ‘simple’ to distinguish between news and ads

Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.

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CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.