Articles Tagged ‘CBC’


Heritage ‘considering’ petitions as CBC/Radio-Canada licence term begins

There has been significant industry criticism of the CRTC for removing a number of programming requirements.


CMPA petitions Heritage Minister to send back CBC licence renewal

The petition is in response to what several industry organizations see as a lack of support for Canadian independent productions.


CBC to launch ad-supported streaming news channel

The National will be a core of the unnamed channel when it launches this fall.


CRTC renews CBC licenses under new framework

The changes include new reporting standards, requirements for original and Indigenous programming and dropping local programming requirements in urban markets.


Upfronts 2022: CBC sets new dramas and builds comedy slate

The pubcaster’s fall slate includes several co-productions it says are key to delivering the “huge productions” audiences expect.

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TD among several brands that have elevated their Junos sponsorship

Audio-Technica, Audible and the Indigenous Tourism Association have also signed on as new sponsors.


CBC/Radio-Canada extends broadcast rights to Olympic Games

After two games where online viewing boomed, the long-term agreement will allow the pubcaster to ‘take some risks’ with the traditional broadcast model.


Viewership on CBC Gem the big winner for another Olympics

While TV ratings dipped slightly, again, CBC was still the most-watched network for nearly all of the Games’ 16 days.


How the Beijing Olympics are faring with viewers so far

Sluggish TV numbers compared to Tokyo and PyeongChang come alongside a massive boost in streaming audiences.


Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content

The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.

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ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead

Plus, Snap introduces new commerce-focused AR features.


As some brands lie in wait, Twitter builds out Olympic offering

Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.


How CBC is handling the potential for disruption at the Winter Olympics

Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.