Articles Tagged ‘CBC’

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Ad revenue ‘two to three’ years from recovery, CBC tells CRTC

As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.

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CBC tells CRTC it’s ‘simple’ to distinguish between news and ads

Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.

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CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.

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The buyer’s perspective on CBC’s branded content arm

Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?

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Most-read MiC: Media owners’ year of uncertainty

The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.

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People Moves: Doane named CBC Indigenous advisor

Plus, Matthew Logue and Matthew Klar announce what’s next after leaving MKTG Canada.

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People Moves: CBC, Quebecor and more

A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.

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ICYMI: Wavemaker recognized for workplace culture

Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”

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Gave Lindo to lead TikTok’s Canadian content strategy

The former CBC exec will lead the platform’s strategy and operations in Canada.

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ICYMI: Shareholder shakeup at MediaCentral

Plus, Signal Hill gets ready for more podcast insights, and CBC expands its political coverage.

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ICYMI: CBC’s new comedy gets deep on identity

Plus, a Toronto Star cartoon prompts calls for an apology, and RECMA releases a new ranking.

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ICYMI: White Ops to change its name

Plus, Hayley Elsaesser has paired with News Media Canada, and CBC has paused Battle of the Blades temporarily.

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CBC presses pause on Tandem to review service

Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.

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CBC eliminates 130 positions

EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.

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Canada’s four big broadcasters get behind HireBIPOC initiative

Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.