Articles Tagged ‘CBC’

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CBC sees a boom in Olympic streaming

The pubcaster was also the most-viewed TV network during the Games, with 4.4 million watching the women’s soccer gold medal game.

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CBC gives a peek at how Olympic ratings are doing so far

The Opening Ceremonies drew fewer TV viewers compared to the Rio Games, but viewership on the broadcaster’s digital and streaming platforms has shot up.

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CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

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How CBC has changed its partner offering for a very different Olympics

The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.

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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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CBC prioritizes DEI programming initiative for brand-safe content

Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.

CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Upfronts ’21: CBC focuses on flexibility and building from within

Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).

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Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups

Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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CBC launches new podcast reclaiming Indigenous history

Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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Ad revenue ‘two to three’ years from recovery, CBC tells CRTC

As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.