Articles Tagged ‘CBC/Radio Canada’
CBC/Radio-Canada extends broadcast rights to Olympic Games
After two games where online viewing boomed, the long-term agreement will allow the pubcaster to ‘take some risks’ with the traditional broadcast model.
Julie Kerr leaves GroupM to join CBC
Kerr will focus on defining and delivering the corporation’s digital advertising products in the newly-created role.
CBC prioritizes DEI programming initiative for brand-safe content
Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.
CBC gets added support in federal budget
The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
World Juniors go for gold with TV ratings: Numeris
The hockey tournament pulled in the most viewers across English Canada, while a SRC New Year’s special topped the charts in Quebec.
CBC audiences turn to digital
The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.
CBC announces Snapchat deal for PyeongChang 2018
The pubcaster will be building out curated content from Canadians watching the games on the social platform.
What does Olympic affiliation do for a brand?
CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.
CBC/Radio-Canada unveils new sports sales and marketing team
Adam Mitchell has been named director of sports partnerships under the new structure.
CBC unveils more Canada 150 programming
For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.
The Goods announces inaugural brand partners
CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.
The impact of The Hip
Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.
Viewership down as Rio Olympics launch
Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
