Articles Tagged ‘CBC/Radio Canada’

Copied from Playback - cbc -shutterstock-01

CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

cbc-upfront-2018-

CBC tells CRTC it’s ‘simple’ to distinguish between news and ads

Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from Playback - 12-16-11hockey

World Juniors go for gold with TV ratings: Numeris

The hockey tournament pulled in the most viewers across English Canada, while a SRC New Year’s special topped the charts in Quebec.

digitalShutterstock

CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.

snapchat social video

CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.

Copied from Playback - Olympic Rings

What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

PyeongChang2018

CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.

Copied from Playback - Canada 150

CBC unveils more Canada 150 programming

For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.

theGoods

The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.

tragicallyHip2016

The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

Olympics Opening Rio 2016

Viewership down as Rio Olympics launch

Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Olympic Rings

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

twitterShutterstock

CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.

canadaShutterstock

CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.

errolDaRae

Errol Da-Re lands at CBC/Radio-Canada

The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.