Articles Tagged ‘CBS’
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Exploring the brain on radio ads
Canadian Broadcast Sales and Brainsights partnered to see how the brain reacts to radio spots.
Upfronts 2018: CBS’s Monday night damage control (blog)
A culling of comedies and dramas has seen the cancellation of Kevin Can Wait, Superior Donuts and more.
CBS SVOD heading north
CBS All Access is coming to Canada in early 2018, though no details on how this service will affect licensing deals with Canadian broadcasters.
Upfronts 2017: CBS sticks with its strengths
Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.
Trekking toward pick-and-pay
Behind Bell Media’s big Star Trek win and why high-profile deals and international relationships matter more than ever in TV today.
CBS upfront 2016: equal parts comedy, drama
UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.
Twitter to live stream NFL Thursday Night games
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
CBS renews 11 series
The network has yet to pick up two returning series, both of which air on CTV.
ICYMI: Super Bowl live-streams and living ads
In case you missed it: CBS will live-stream Super Bowl ads online in 2016, Woodbine Racetrack is adding topiary advertising and Fifth Story has hired a new director.
Upfronts 2015: CBS doesn’t mess with a good thing
Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.
It’s Showtime for Bell Media
The media co is promoting its new partnership by premiering new comedy Happyish ahead of the U.S. this Saturday night.
TV buying: Rebuilding the jumbo jet mid-flight
David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.
Upfronts 2014: CBS goes big on drama
Lina Alles, chief trading officer at Mindshare Canada, on the channel’s new offerings, which include two new crime show spinoffs.
Phil King on Big Bang’s three-year renewal
The CTV programming president on the show’s popularity and plans to boost other Canadian programming using its powerful lead-in capabilities.
