Articles Tagged ‘CBS Outdoor’


Outfront Media shows its sunny side

The recently rebranded OOH company has launched a series of 100 solar-powered faces in Calgary.


CBS Outdoor rebrands as Outfront Media

The new name comes after a year of major change at the company.


Honda finds the right Fit for out-of-home

Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.


CBS Outdoor gets contract for RioCan Yonge Eglinton Centre

The out-of-home company will operate 61 digital screens in the renovated shopping hub.


Astral and OMAC make for easier planning

The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.

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The Walrus goes big out West

The magazine targets Calgary with its largest outdoor campaign to date.


CBS Outdoor is beaming in Calgary

The media co is promoting the province’s Comic and Entertainment Expo with transit shelter boards that use augmented reality.


CBS Outdoor launches redesigned website

The new site allows clients to better plan outdoor ad campaigns with its interactive web mapping tool.


COMB launches upgraded navigation tool

The OOH organization announces the 2012 version of its measurement software with a flighting module to be added in January.


TTC ad space now available for 2012

Pattison announces a new real time measurement system for clients beginning next year.


Booster Juice takes a swing with Jose Bautista

MiC caught up with the Booster Juice president and the home run king himself to talk about his first Canadian endorsement deal.


Pattison secures 12-year TTC deal

The deal includes new sponsorship opportunities, such as station and subway line naming rights.