Articles Tagged ‘CBS’


CBS’s plan to stay on top: blog

Mindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.


CBS expands its mandate

To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.


CBS promotes radio’s benefits

Radio ups likelihood of brand awareness when integrated into a multiplatform campaign, says Canadian Broadcast Sales.

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Fall TV: More pickups

Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.


Fall TV: First cancellation

Made in Jersey is dropping off the Global Television schedule as of this Friday.


New TV audience measurements needed: report

The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.

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Dairy Farmers target gym-goers

Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.


Upfronts 2012: The social hits

The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.


Upfronts 2012: Bailey Wilson recaps the week

UM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.


Upfronts 2012: Robin Legassicke on CBS’s number one status

The US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.


Upfronts 2012: Helena Shelton picks a CBS hit

The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.