Articles Tagged ‘CFL’
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
Bell Media’s Stewart Johnston named CFL commissioner
The former TSN executive says he’s focused on next generation of football fans.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
Embark inks deal with CFL to help families save for school
The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.
La-Z-Boy partners with the CFL to promote “lazy moments”
The sports sponsorship is the first for the brand in Canada.
CFL’s first-ever augmented livestreams come to TSN
The league games will feature Genius Sports’ full suite of AI tools, which powers NFL and NBA broadcasts.
Baffin makes CFL sponsorship the centre of a new campaign
The spot, which launched alongside the 2023 season, shows how the brand’s passion for its work extends to the league and its teams.
CFL launches two free live streaming platforms
The services ensure all preseason and in-season games are accessible to all fans inside and outside of North America.
Securian signs multi-year sponsorship with the CFL
In addition to on-field visibility, the recently relaunched insurance provider will be a presenting sponsor of one of the league’s key DEI programs.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
Canada Drives signs on with the CFL
The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.
TSN launches Grey Cup Week online
A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.
How will brands cope with the CFL’s season cancellation?
The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?
