Articles Tagged ‘CFL’

CFL

TSN launches Grey Cup Week online

A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.

Grey-Cup-cHmaps

How will brands cope with the CFL’s season cancellation?

The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?

footballShutterstock

ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure

Plus, two popular dramas are returning to CBC.

footballShutterstock

Grey Cup overnights drop by one million

Average audience, as well as total reach, fell in both English and French markets.

footballShutterstock

Who’s activating at the Grey Cup?

Shaw, Nissan, and Mark’s are partners for this weekend’s football match.

Crackle

ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL

Plus, who’s headlining the iHeartRadio MMVAs?

CFLPatch

Sport Clips waggles with the CFL

The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.

Kelly Shouldice

CFL promotes Kelly Shouldice, focuses on content

Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.

GreyCup2017

Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

Argos Snow

Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

footballShutterstock

Grey Cup lines up its sponsors

Brands returning to the action include Nissan, Shaw and more.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

ArgosWin

CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.