Articles Tagged ‘CFL’

GreyCupHenryBurris

Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

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Nissan aims to align with truck lovers for Grey Cup

The car co is focusing its 2016 activities around promoting its new Titan truck.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

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The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

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Esurance grows brand visibility with Stampeders partnership

The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.

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ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups

In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.

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The CFL targets casual fans

Marketing lead Christina Litz has been promoted as she continues her digital push ahead of the 2016 season.

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CFL’s Grey Cup takes the week: Numeris

The CFL’s Grey Cup had the most average viewers for the week of Nov. 23 to 29.

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CFL streams the post-season

The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.

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ICYMI: YouTube’s subscription service, Polar’s new exec

In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.

Photo by Andrew Lahodynskyj

Toronto to host 2016 Grey Cup

The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.

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ICYMI: Disney is live, Twitter Ads expand

In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.

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ICYMI: Globe adds to sales team, CFL’s web series

In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.

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TSN looks to bolster Thursdays with CFL

TSN is tweaking its approach to football promotion, targeting millennials and focusing on the lifestyle aspect of the sport.