Articles Tagged ‘CFL’

Photo by Andrew Lahodynskyj

Toronto to host 2016 Grey Cup

The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.


ICYMI: Disney is live, Twitter Ads expand

In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.


ICYMI: Globe adds to sales team, CFL’s web series

In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.

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TSN looks to bolster Thursdays with CFL

TSN is tweaking its approach to football promotion, targeting millennials and focusing on the lifestyle aspect of the sport.


Bell extends CFL contract to 2021

TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.


Bell Canada acquires Toronto Argonauts

The company has partnered with the Kilmer Group to purchase the CFL team.

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CFL touches down with Whistle Sports

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.


CBC Sports exec moving to CFL

Jeffrey Orridge has been named the commissioner for the league.


New chair for sponsorship council

The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.


The Grey Cup is week’s big draw: Numeris

CFL’s football finale had the most viewers for the week of Nov. 24 to 30.


Grey Cup brings big numbers

The CFL’s championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.

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TSN reveals sponsor lineup for Grey Cup

Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.


CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.


Can designer tees woo more women to watch football?

The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.


GM’s 2014 NFL strategy

The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.