Articles Tagged ‘CFL’

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Toronto to host 2016 Grey Cup

The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.

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ICYMI: Disney is live, Twitter Ads expand

In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.

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ICYMI: Globe adds to sales team, CFL’s web series

In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.

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TSN looks to bolster Thursdays with CFL

TSN is tweaking its approach to football promotion, targeting millennials and focusing on the lifestyle aspect of the sport.

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Bell extends CFL contract to 2021

TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.

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Bell Canada acquires Toronto Argonauts

The company has partnered with the Kilmer Group to purchase the CFL team.

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CFL touches down with Whistle Sports

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.

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CBC Sports exec moving to CFL

Jeffrey Orridge has been named the commissioner for the league.

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New chair for sponsorship council

The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.

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The Grey Cup is week’s big draw: Numeris

CFL’s football finale had the most viewers for the week of Nov. 24 to 30.

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Grey Cup brings big numbers

The CFL’s championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.

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TSN reveals sponsor lineup for Grey Cup

Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.

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CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.

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Can designer tees woo more women to watch football?

The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.

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GM’s 2014 NFL strategy

The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.