Articles Tagged ‘CFL’
CFL on TSN grows its audience: BBM
The 2013 season became the second most-watched in league history, averaging 703,000 viewers per game and improving on last year’s performance.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Lowe’s partners with CFL for playoffs
The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.
Scotiabank renews partnership with Ti-Cats
The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.
Tim Hortons tackles new partnership with Hamilton Tiger-Cats
The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.
TSN announces CFL sponsor lineup
Purolator will add an online activation to its Tackle Hunger program, while Wendy’s will remain the sponsor of CFL Friday Night Football.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Bell Media renews TV deal with CFL
The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.
Grey Cup crowned ratings champ: BBM
The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
SiriusXM makes music for the Grey Cup
The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.
Molson Export vocalizes its support for sport on the radio
The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
