Articles Tagged ‘CFL’
Ottawa Redblacks open the doors to TD Place
The CFL expansion franchise, playing its first game tonight, is one of three teams drawing crowds and advertisers to the new multi-purpose stadium.
TSN announces sponsors for 2014 CFL season
Moores is on as a new sponsor of the upcoming Canadian football season on TSN.
TSN Radio 1200 grabs rights to Ottawa’s Redblacks and Fury FC
Radio broadcasts of the new CFL team and North American Soccer League team will air exclusively on the Bell Media station.
Seagram sponsors Hamilton Tiger-Cats
Snapping up pouring rights for ciders and coolers at Tim Hortons Field is a first for the Brick Brewing Co. brand.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
CFL on TSN grows its audience: BBM
The 2013 season became the second most-watched in league history, averaging 703,000 viewers per game and improving on last year’s performance.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Lowe’s partners with CFL for playoffs
The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.
Scotiabank renews partnership with Ti-Cats
The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.
Tim Hortons tackles new partnership with Hamilton Tiger-Cats
The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.
TSN announces CFL sponsor lineup
Purolator will add an online activation to its Tackle Hunger program, while Wendy’s will remain the sponsor of CFL Friday Night Football.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Bell Media renews TV deal with CFL
The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup.
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- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
