Articles Tagged ‘#Changethemodel’

Pic-ThTreutler

#Changethemodel: TVB’s Theresa Treutler talks ratings

The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.

Kevin Keane

#Changethemodel: Direct-to-consumer initiatives

MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”

Chris Williams, IAB Canada President - headshot July 2012

#Changethemodel: Chris Williams on TV ad measurement

The IAB president shares his take what needs to change in the digital television industry in Canada.