Articles Tagged ‘ChatGPT’

What sustainable advertising looks like in an AI-enabled world

According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.

Industry News: Teads expands offer with more CTV ad space

Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.

OpenAI takes on Google with new search platform

SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.

A quarter of Canadian youth are using AI tools

MTM’s report also reveals which social media platforms are prefered by the youngest internet users.

Which Canadians are actually using ChatGPT?

MTM finds that youth, background and income are the strongest predictors of using the AI tech.

Cairns Oneil and Adform are using ChatGPT to create ads

A campaign for client Rakuten Kobo is personalizing headlines at scale based on performance.