Articles Tagged ‘Cheetos’

Lay’s named global sponsor of the FIFA World Cups

The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.

Spotted! Cheetos brings its hockey glove statue to Edmonton

PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.

Spotted! Cheetos sets up statue for the NHL All-Star Game

The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.

Cheetos sponsors actor Simu Liu’s fingertips

The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.

Spotted! The giant Cheeto hits the road

The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.