Articles Tagged ‘Chevrolet’
Chevrolet creates its own travel guide
The automaker created the Blazer Index to appeal to high-spending and stylish boomers.
Amazing Race Canada debuts sponsored Twitter Moments
The Canadian reality show is using the social feature to further its partnership with Chevrolet and increase fan engagement.
The Amazing Race Canada adds four new sponsors
Plus, Chevrolet has expanded its partnership to give away another vehicle.
ET Canada, Chevy return as partners on music contest
The campaign is adding more social support this time around.
Trade deadline draws NHL fans to TSN’s channels
A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.
How Chevrolet used Twitter to tap hockey families
Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
Chevrolet buys the top: Media Monitors
The car co bought the most radio advertising in Toronto for the week of June 22 to 28.
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
Hudson’s Bay buys the top spots: Media Monitors
The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.
Chevrolet drives off with the top spot: Media Monitors
The dealer association bought the most advertising time in Toronto for the week of March 16 to 22.
Chevrolet buys the top: Media Monitors
Car companies took the first four spots in Toronto for the week of March 9 to 15.
Ford Lincoln tops the week: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Dec. 22 to 28.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
