Articles Tagged ‘CHL’
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
The CHL has a favourite frozen pizza
As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem
In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
Subway keeps skating with the CHL
The QSR is now the official training restaurant of the league, and will promote the partnership with TV and in-store advertising.
