Articles Tagged ‘Chris Overholt’
Kraft Heinz’s Crave and Bud Light join the Toronto Ultra
The brands join a growing list of Overactive Media sponsors looking to tap into esports.
OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.
Former Google manager gets into e-sports
Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.
OverActive Media makes international play with Splyce acquisition
The e-sports company now operates on a global scale, opening itself up to bigger brand deals.
HP signs on to Toronto e-sports league as sponsor
The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.
Adidas Canada joins the Olympic team
The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.
