Articles Tagged ‘Chris Williams’
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.
Is synthetic data the answer to protecting personal information?
It eliminates the need for consumer consent and the ability to trace back to the individual, while also allowing customization and more granular audience targeting.
Content-level ad-supported video measurement is on the way
But for it to finally arrive, streamers need to give services like Numeris access to their data.
Chris Williams and Kelly Sanderson sign on with Arima Data
The new hires will be leading Arima’s expansion in Canada and beyond.
Blog: When tourism restarts, how can media adjust to new needs?
The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.
What the ISBA’s programmatic study means for Canada
The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.
Two new chairs named at the ACA
Privacy and cross-media measurement are just two of the issues on the table.
Blog: How long is a piece of (media) string?
The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.
ACA joins forces with WFA’s new working group
The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.
SVODs and ads: It’s complicated
With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.
