Articles Tagged ‘Christine Saunders’
Predictions 2025: Christine Saunders on what needs to change in media
Media in Canada continues its look into the future of media, with the help of industry leaders.
Christine Saunders joins Dentsu Canada
The former Starcom CEO will be stepping the role of CEO, Media Practice.
2023 Media Leader of the Year nominee: Christine Saunders
The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
What Christine Saunders has planned for Publicis Groupe
The new head of marketing for Publicis Groupe Canada explains why her new role shows the continued blurring of between media and creative.
Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.
Starcom adds MD and fortifies digital practice
The agency promotes from within to fuel its digital-forward framework and ensure consistency across the portfolio.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
Starcom scores a touchdown with NFL Canada
Despite an ‘interception’ by COVID-19, the Publicis Media shop won the account for the football league.
COMMB unveils 2020-21 board of directors
Organization president Rosanne Caron says now is a crucial time for the OOH industry.
Christine Saunders named president of Starcom
Saunders’ appointment comes following the promotion of Alastair Taylor.
Starcom wins Vistaprint for TV
Agency GM Christine Saunders says winning for a single offline media is increasingly common, especially for performance-based clients.
Febreze launches sleep programs with Shaw Media
The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.
