Articles Tagged ‘Christine Sinclair’
New Frito Lay campaign pays homage to Christine Sinclair’s career
The extension of its PLAY LOUD campaign features the POVs of 190 young female soccer players in a nationwide OOH execution.
How athlete endorsements contribute to a winning sponsorship strategy
As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.
A professional women’s soccer league is coming to Canada in 2025
Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.
