Articles Tagged ‘CIBC’
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
CIBC expands media partnership with Toronto’s Pearson Airport
The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
CIBC focuses on travel rewards with Pinterest campaign
The summer-long campaign includes sponsored travel-related editorial.
How athlete endorsements contribute to a winning sponsorship strategy
As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
Spotted! CIBC opens an art exhibit at Pearson’s baggage claim
The bank is using the possibilities of travel to deliver on what has become a key brand value.
Three sponsors sign on for Scott’s Vacation House Rules
CIBC, Rockwool and Pollard Windows & Doors will be integrated into season four of the HGTV Canada show.
Three major sponsors sign on for Canada’s Got Talent
CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.
A professional women’s soccer league is coming to Canada in 2025
Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.
CIBC helps Habs fans realize their ambitions
The bank activates the sponsorship via a contest delivering unique hockey experiences.
Canada’s Got Talent unveils a roster of four brand partners
CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.
CIBC takes on sponsorship of the Montreal Canadiens
The bank gets placement on helmets and centre ice as part of the new multi-year deal.
Lowe’s signs on to another HGTV show
The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.
