Articles Tagged ‘CIBC’

The new season of Canada’s Got Talent has got sponsors

Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.

CIBC expands media partnership with Toronto’s Pearson Airport

The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.

Canadian Tire becomes founding partner of the NSL

The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.

CIBC focuses on travel rewards with Pinterest campaign

The summer-long campaign includes sponsored travel-related editorial.

How athlete endorsements contribute to a winning sponsorship strategy

As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.

TSN, CTV ready extensive coverage for Women’s World Cup

BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.

Spotted! CIBC opens an art exhibit at Pearson’s baggage claim

The bank is using the possibilities of travel to deliver on what has become a key brand value.

Three sponsors sign on for Scott’s Vacation House Rules

CIBC, Rockwool and Pollard Windows & Doors will be integrated into season four of the HGTV Canada show.

Three major sponsors sign on for Canada’s Got Talent

CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.

A professional women’s soccer league is coming to Canada in 2025

Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.

CIBC helps Habs fans realize their ambitions

The bank activates the sponsorship via a contest delivering unique hockey experiences.

Canada’s Got Talent unveils a roster of four brand partners

CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.

CIBC takes on sponsorship of the Montreal Canadiens

The bank gets placement on helmets and centre ice as part of the new multi-year deal.

Lowe’s signs on to another HGTV show

The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.

Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.