Articles Tagged ‘Cineplex Media’
Kristie Painting tapped to be EVP, managing director at Cineplex Media
The media executive was most recently country manager for Pinterest.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Cineplex’s recovery continues as revenue shoots up by 49% in Q1
Big boosts in box offices and advertising came alongside a record-setting quarter for its amusement business.
Cineplex nearly doubles revenue, attendance in fiscal 2022
The return of audiences has also led to major growth in its ad revenue, though it is still behind pre-pandemic levels.
Cineplex reports big boost in revenue after theatres reopen
The company’s media division grew revenue by 71.3%, driven largely by in-theatre advertising.
Salah Bachir leaves Cineplex Media
The long-time leader of the theatre chain’s media arm is focusing on other endeavors.
Cineplex reports another loss, but things are improving
Audiences and advertiser revenue are beginning to return to the company’s theatres.
Cineplex takes the rest of its DOOH inventory programmatic
With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.
Cineplex Media streamlines digital OOH inventory
The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.
Cineplex revenue plummets 95% as cinema closures hit Q2
While the exhibitor made efforts to curtail costs, it said it has experienced a cash burn of approximately $18 million per month since the onset of the pandemic.
Cineplex ups D-Box, ScreenX offerings
The premium offerings bring in higher ticket revenues, as well as new ad opportunities for the company.
Landmark brings pre-show ads in-house with Broadsign
Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.
Media, box office results up for Cineplex in Q2
The company’s OOH business continued to grow.
Cineplex adds VR to its offerings
For Cineplex, it’s a chance to up its premium content offerings, while IMAX sees it as a opportunity to bring VR mainstream.
Playoff hockey hurt Cineplex Media’s Q2 ad revenue
Despite ad revenue dips, the company posted gains in overall revenue for the quarter.
