Articles Tagged ‘Cineplex’
Landmark brings pre-show ads in-house with Broadsign
Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.
Media revenues, theatre attendance down for Cineplex in Q4
Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.
Cinema media rev drops by 26% for Cineplex in Q3
Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.
Media, box office results up for Cineplex in Q2
The company’s OOH business continued to grow.
Spotted! One popcorn, extra extra extra large
The “Big Meets Bigger” campaign promotes the release of action film Rampage.
Responsible Gambling hyper-targets with OOH
A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.
ICYMI: Changes at HuffPost’s blogs, plus a TimePlay tournament
While HuffPost Canada won’t eliminate the blog program, it will become pickier with the content.
Mercedes-Benz embarks on its biggest AMG campaign
The focus is a cinema buy tapping into Cineplex’s enhanced seating options.
Fab Stanghieri takes over at Cineplex Digital Media
President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.
ICYMI: Spotify uses Canadian data for new campaign
Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.
Media revenues decrease in Cineplex’s third quarter
The theatre chain’s Q3 attendance fell by more than two million compared to last year.
Cineplex lands sponsorship deal with NFL
The three-year agreement marks the media company’s latest efforts to offer sports programming.
ICYMI: Cineplex’s new Playdium concept
Plus, CBC/Radio-Canada’s Winter Olympics coverage and Quebec’s provincial streamer tax.
ICYMI: A big move in Montreal for Publicis
Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.
Cineplex adds VR to its offerings
For Cineplex, it’s a chance to up its premium content offerings, while IMAX sees it as a opportunity to bring VR mainstream.
