Articles Tagged ‘Cineplex’

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Exploring a new frontier for experiential advertising

With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

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ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw

In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.

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Cineplex bags Roundhouse Park location for new Rec Room

The media and entertainment co has announced its third Rec Room location will be in a major Toronto tourism centre.

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The force awakens for Cineplex

With crowds flocking to see the latest Star Wars film, the Toronto-based co experienced record-breaking revenues to close out the final quarter of 2015.

Photo: atomicjeep, Flickr Creative Commons

ICYMI: Xaxis names COO, Cineplex brightens Blue Monday

In case you missed it: Xaxis has named Nicolle Pangis as its new global COO, Groupe Media TFO has a new look and Cineplex is offering a Blue Monday special.

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Cineplex opens doors to world of gamers

The entertainment co has partnered with Sony Canada for the launch of the first-ever Cineplex WorldGaming Canadian Tournament.

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Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.

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Cineplex revenue up in third quarter

The company’s media division was also up for the quarter, led by higher showtime advertising sales.

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Cineplex launches digital boards for vacant storefronts

The new interactive Digital Hoarding boards have been installed at CF Markville.

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ICYMI: Fall TV pick-ups, Cineplex gives back

In case you missed it: Two of CTV’s new dramas are booked for the full season and experiential agency Trojan1 has a new name and focus.

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ICYMI: Cineplex announces second Rec Room in Alberta

In case you missed it: Shaw Media builds its content team and ZoomerMedia tasks one of its own to build its TV content strategy and evolve its platforms.

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Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.

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Cineplex’s eSports play

The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record-setting revenue in Q2

The exhibitor reported overall revenue hit $345.5 million for the three months ending June 30, marking a new all-time record.