Articles Tagged ‘Cineplex’

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Cineplex opens doors to world of gamers

The entertainment co has partnered with Sony Canada for the launch of the first-ever Cineplex WorldGaming Canadian Tournament.

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Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.

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Cineplex revenue up in third quarter

The company’s media division was also up for the quarter, led by higher showtime advertising sales.

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Cineplex launches digital boards for vacant storefronts

The new interactive Digital Hoarding boards have been installed at CF Markville.

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ICYMI: Fall TV pick-ups, Cineplex gives back

In case you missed it: Two of CTV’s new dramas are booked for the full season and experiential agency Trojan1 has a new name and focus.

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ICYMI: Cineplex announces second Rec Room in Alberta

In case you missed it: Shaw Media builds its content team and ZoomerMedia tasks one of its own to build its TV content strategy and evolve its platforms.

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Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.

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Cineplex’s eSports play

The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record-setting revenue in Q2

The exhibitor reported overall revenue hit $345.5 million for the three months ending June 30, marking a new all-time record.

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Cineplex brings eSports to its screens

The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.

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Spotted! Cineplex goes for a virtual fright-fest

The media co has rolled out an Oculus Rift experience to promote Insidious 3.

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Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Photo: norlon, Flickr Creative Commons

Cineplex unveils The Rec Room as latest arcade gaming foray

The social destination will also feature live music, comedy acts and extensive food offerings.

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Cineplex gets playful with new partner

The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.

Photo: norlon, Flickr Creative Commons

Cineplex Q3 earnings hit by soft summer box office

Higher concessions revenue offset the impact of dud movies and falling attendance.