Articles Tagged ‘Cineplex’
TimePlay poised to expand following funding boost
The company, which largely works with Cineplex, is set to expand into new verticals.
ICYMI: Net sales down at WPP, Facebook updates Journalism Project
Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.
Playoff hockey hurt Cineplex Media’s Q2 ad revenue
Despite ad revenue dips, the company posted gains in overall revenue for the quarter.
ICYMI: Stingray’s new milestone, Waze hit Android Auto
Plus: Love Nature brings its 4K offering to Videotron.
Cineplex tees off with new partnership
The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.
ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company
In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.
Cineplex Media reports record first quarter
Sponsorship and other media associated with eSports were key drivers for growth.
Audi shakes it up with Canada’s first 4DX ad
Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.
ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.
Cineplex presses play on 2017 gaming championships
Since last year, the theatre chain has played host to thousands of one-day gaming events as popularity in the e-sports vertical soars.
Putting moviegoers in the (distracted) driver’s seat
TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
EB Games signs e-sports deal
WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
