Articles Tagged ‘Cirque du soleil’

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Spotted! A bus shelter becomes the big top

Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.


Van Houtte soars to new heights with Cirque du Soleil

A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.


Mastercard, Cirque dive into new deal

The multi-year partnership is an extension of Mastercard’s “Priceless” platform.


Sun Life Global Investments expands focus with Cirque deal

CMO Lori Landry on why the company chose this partnership to expand beyond B2B marketing.


Toronto Pan Am Games begin countdown to 2015

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

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Cirque du Soleil, Saban Brand team up for kids TV series

This latest collaboration follows an earlier partnership between Bell Media and Cirque du Soleil to launch the joint venture of Cirque du Soleil Media to make films, TV series and online content.

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Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.


Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil

Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.

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Cirque du Soleil to cut 400 jobs worldwide

The job losses follow the Quebec-based entertainment giant cutting five live shows in the last year and launching a content production arm with Bell Media.


Cirque du Soleil, Bell Media officially launch joint venture

The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.

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Bell and Cirque du Soleil to make entertainment content in Quebec

Film, TV, digital and gaming content will be jointly created by the brands to be sold in Canadian and foreign markets.