Articles Tagged ‘CMA’
Digital audio and strong agency partnerships are growing priorities for marketers
The annual Digital Marketing Pulse survey from Ipsos and the CMA finds a reversal in trends from recent years.
CMA appoints new president and CEO
Alison Simpson has been hired to lead the organization.
Most Canadians remain ‘very concerned’ about data privacy
A new survey from the GDMA and CMA found worries remain high, despite some increased comfort with sharing data.
John Wiltshire wants the industry to get serious about results in 2022
The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
ICYMI: New faces join CMA media council
Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.
What happens when consumer concerns around hate speech match brands’
The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.
The CMA on privacy, progress and future-proofing brands
The CMA has issued an updated privacy compliance guide, covering everything from breaches to cookie consent, in light of recent changes.
Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.
Digital video on the rise for brands, agencies: study
The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.
ICYMI: Sportsnet preps for Trade Deadline
Plus, CMA and NABS have partnered to raise awareness, and a radio veteran has joined The New Classical.
How the CMA is ringing in Data Privacy Day
Association president Sarah Clodman says policies need to be more straightforward, and that when they are, brand affinity grows.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
Marketers prep as the clock ticks on GDPR
With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.
CRTC and global partners go spam hunting
While details remain thin, industry groups praise progress in the search for bad actors.
