Articles Tagged ‘CMDC’
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Looking back at the year that was with the CMDC
President Shannon Lewis encourages the industry to invest in next-gen talent and rethink the pitch process for 2025.
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
Newcomers are consuming Canadian media before they arrive
According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.
DIMA launches campaign to scrap the streaming tax
The organization says its members already contribute their fair share to the Canadian music industry without the need for regulation.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
Canadians are noticing news leaving their feeds
A survey by Dentsu and the CMDC found there has been a slight increase in readers going directly to outlets for their news.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Open Letter: Media leaders should embrace their crucial role in supporting Canadian news
Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.
The CMDC appoints six new board members
Each new member is a key industry leader.
Karine Courtemanche named chair of CMDC
The CEO of PHD and Touche! begins a two-year term effective immediately.
How will media be redefined in 2022?
Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.
