Articles Tagged ‘CMUST’

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Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

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Forty percent of internet time remains ‘buried’: CMust

The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.

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TV viewers aren’t cutting the cord: TVB

The bureau presents stats on TV’s continued reach, and talks to MiC about why it’s still an effective medium for advertisers.

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Time spent online to reach TV levels by 2014: Study

The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.