Articles Tagged ‘Coca-Cola’
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
Cricket Canada secures Nissan as its official automotive partner
The partnership is the latest in a series of sponsorship agreements recently signed by Cricket.
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Spotted! Coca-Cola paints a vibrant mural at Calgary Airport
Art depicting the Bow River is the first partnership planned to help the airport’s development.
How Coke is bringing the magic of its Christmas campaign to Canada
A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
Coca-Cola takes over naming rights from the Ricoh Coliseum
The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.
Coca-Cola takes title sponsorship for FIFA
The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.
OMD tops 2015 Gunn Report
The media agency has won the honour for most global media wins for the 10th consecutive year.
Celebrating Gong Xi Fa Cai with a Coke
Experiencing a surge in brand loyalty among Chinese Canadians, the brand expanded its presence at this year’s celebrations.
