Articles Tagged ‘Coca-Cola’
How Coke is bringing the magic of its Christmas campaign to Canada
A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
Coca-Cola takes over naming rights from the Ricoh Coliseum
The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.
Coca-Cola takes title sponsorship for FIFA
The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.
OMD tops 2015 Gunn Report
The media agency has won the honour for most global media wins for the 10th consecutive year.
Celebrating Gong Xi Fa Cai with a Coke
Experiencing a surge in brand loyalty among Chinese Canadians, the brand expanded its presence at this year’s celebrations.
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
Inaugurating Canada’s largest vertical screen
Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.
Facebook’s new low-tech video unit
The platform has a new ad option that allows clients to put photos together and form a video slideshow.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
How Vitaminwater has shifted its spend for 2014
The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.
Toronto Pan Am Games begin countdown to 2015
Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.
Canada strikes out in Media at Cannes
Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
