Articles Tagged ‘COMB’


Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.


COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

COMB directors

COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.

Kristin Kreuk, star of CBC's new drama, Burden of Truth

ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR

Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.


COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.


COMB explores new OOH measurement

President Rosanne Caron on how the promotion of Adrian Makurat (pictured) to research director will help the organization meet its 2016 goals.

Leland 1

COMB’s new board members

The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.


Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

OMAC tool

OMAC updates industry inventory mapping tool

Users can now access and geo-locate 90% of the OOH inventory across Canada.

Clear Channel 2

COMB adds to its membership

With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.


COMB grows its digital membership

The OOH industry body now offers circulation data for 609 digital faces across Canada.


Are you buying OOH correctly?

COMB is introducing new tools to assist buyers in planning outdoor and indoor advertising campaigns.


This week in OOH: Account moves in B.C., Montreal

New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.


Dynamic Outdoor joins COMB, bolsters tech side

The digital OOH company is gearing up for a year of growth, according to president Brandon Newman.


COMB adds arena ad co to roster

Rec Media will have its about 2,800 ads measured by the out-of-home measurement bureau.