Articles Tagged ‘COMMB’
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
COMMB and Vividata expand their partnership
This expanded partnership provides COMMB with greater access to cross-media and consumer profiles through Vividata’s SCC/Digital releases
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
COMMB begins testing AI applications in out-of-home
OOH-GPT is currently purely informational, but could have other applications for the organization and its members.
Resto-bar traffic is getting back to its pre-pandemic level
A new COMMB report finds that daytime visits have been particularly strong following the return to offices.
Winners announced for first Canadian Out-of-Home Awards
The awards recognize achievement in Canada’s out-of-home advertising market.
Sponsors announced for Canadian Out-of-Home Awards
COMMB has enlisted 20 partners for the first edition of the awards program.
Talon Outdoor joins COMMB to grow Canadian presence
The OOH specialist agency plans to use COMMB’s capabilities to extend its U.S. work north of the border.
COMMB appoints a new head of data science
Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.
ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead
Plus, Snap introduces new commerce-focused AR features.
INEO Solutions brings liquor store data to COMMB
The company’s camera-equipped screens will provide the organization with in-store circulation and impression data.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
