Articles Tagged ‘COMMB’
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
COMMB and Vividata expand their partnership
This expanded partnership provides COMMB with greater access to cross-media and consumer profiles through Vividata’s SCC/Digital releases
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
COMMB begins testing AI applications in out-of-home
OOH-GPT is currently purely informational, but could have other applications for the organization and its members.
Resto-bar traffic is getting back to its pre-pandemic level
A new COMMB report finds that daytime visits have been particularly strong following the return to offices.
Winners announced for first Canadian Out-of-Home Awards
The awards recognize achievement in Canada’s out-of-home advertising market.
Sponsors announced for Canadian Out-of-Home Awards
COMMB has enlisted 20 partners for the first edition of the awards program.
Talon Outdoor joins COMMB to grow Canadian presence
The OOH specialist agency plans to use COMMB’s capabilities to extend its U.S. work north of the border.
COMMB appoints a new head of data science
Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
