Articles Tagged ‘COMMB’

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INEO Solutions brings liquor store data to COMMB

The company’s camera-equipped screens will provide the organization with in-store circulation and impression data.

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Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

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COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.

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COMMB certifies UB Media’s residential network

It is first residential network receiving average weekly OOH marketing impressions.

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How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

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COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

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How OOH is ramping up across the country

As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.

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Which markets are seeing near pre-pandemic movement patterns?

COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.

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COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

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COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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People Moves: Melanie Thivierge returns to La Presse

Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.

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How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.