Articles Tagged ‘COMMB’

ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead

Plus, Snap introduces new commerce-focused AR features.

INEO Solutions brings liquor store data to COMMB

The company’s camera-equipped screens will provide the organization with in-store circulation and impression data.

Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.

COMMB certifies UB Media’s residential network

It is first residential network receiving average weekly OOH marketing impressions.

How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

How OOH is ramping up across the country

As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.

Which markets are seeing near pre-pandemic movement patterns?

COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.

COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

People Moves: Melanie Thivierge returns to La Presse

Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.

How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.