Articles Tagged ‘COMMB’
COMMB’s new president had a whirlwind first year
Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.
COMMB certifies UB Media’s residential network
It is first residential network receiving average weekly OOH marketing impressions.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
COMMB introduces audio OOH measurement
Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.
How OOH is ramping up across the country
As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.
Which markets are seeing near pre-pandemic movement patterns?
COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.
COMMB adds new membership category
The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.
COMMB launches new monthly Insights Report
The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
COMMB supports new products with new hires
The organization bolsters its team as it prepares to release new research and platforms for OOH.
People Moves: Melanie Thivierge returns to La Presse
Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.
How rising COVID cases have impacted travel patterns: report
The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
October travel declines affect OOH reach nationwide
After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.
ICYMI: Wavemaker recognized for workplace culture
Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”
