Articles Tagged ‘comScore’
Canadians are going online to get away
Comscore’s annual review found that nearly three quarters of Canadians visited travel content last year, a lot of them looking at cruises.
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Comscore adds Social Incremental Audience to its digital measurement
This addition enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties.
Comscore launches tool for measuring de-duplicated digital reach
The company is testing a tool that captures performance across multiple channels in a single number.
Online audiences are flocking back to travel sites
However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.
Comscore brings connected TV measurement to Canada
Content owners and advertisers will have a full view of how content is performing for both planning and ongoing measurement.
Comscore brings predictive audiences to Canada
The contextual approach is another tool advertisers can test while they can still be compared to cookies.
Corus partners with Comscore to measure branded content
The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.
Nine in 10 Canadians are online, mostly on mobile: Comscore
Proportionally, more 18+ Canadians than Americans went online in September, according to the company’s latest surveys.
People Moves: New VPs at SMI, MIQ
Plus, Stingray adds to its sales operations.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
Digital media consumption surged, but is now slowing
Comscore’s data shows that the news category’s rise is slowing, but dating sites, food sites and pet sites are soaring.
Digital consumption is growing more in some categories than others
Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.
How Canadians are spending their isolation time online
Visits to news sites have increased across the board, with sessions lasting longer.
ICYMI: Comscore partners with Twitch
Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.
