Articles Tagged ‘comScore’

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Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.

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Comscore brings connected TV measurement to Canada

Content owners and advertisers will have a full view of how content is performing for both planning and ongoing measurement.

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Comscore brings predictive audiences to Canada

The contextual approach is another tool advertisers can test while they can still be compared to cookies.

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Corus partners with Comscore to measure branded content

The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.

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Nine in 10 Canadians are online, mostly on mobile: Comscore

Proportionally, more 18+ Canadians than Americans went online in September, according to the company’s latest surveys.

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People Moves: New VPs at SMI, MIQ

Plus, Stingray adds to its sales operations.

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Ecommerce, auto sites and social seeing new surges

Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.

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Digital media consumption surged, but is now slowing

Comscore’s data shows that the news category’s rise is slowing, but dating sites, food sites and pet sites are soaring.

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Digital consumption is growing more in some categories than others

Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.

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How Canadians are spending their isolation time online

Visits to news sites have increased across the board, with sessions lasting longer.

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ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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Canadian media industry reacts to Comscore’s SEC settlement

The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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It’s a mobile world, but Canada might be lagging

Numbers from Comscore show that Canada is still very much a desktop nation.