Articles Tagged ‘comScore’


On the MiC: ComScore’s co-founder on video metrics

Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.


NABS honours Brent Lowe-Bernie

The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.


ComScore and Kantar partner on cross-media measurement

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.


OOH drives mobile action: study

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.


Apps reign on tablet and smartphones: comScore

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.


ComScore moves to build trust in programmatic

Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.


Bryan Segal named CEO at Engagement Labs

The former comScore VP is heading up the social media metrics and content amplification shop.


ComScore locks in partners for in-app measurement tool

Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.


Nearly half of digital minutes are spent on mobile: comScore

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.

Making the message fit the medium

Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.

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The analytics dilemma

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.


BrightRoll rolls out new features

The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.


PMB and comScore release fused database

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.


Canadians among most highly engaged web users: comScore

The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.

ryan fuss blue ant media

Blue Ant shares branded content success story

At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.