Articles Tagged ‘connected TV’
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
Creating digital opportunities around Bell Media’s premium content
Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.
Sponsored
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.
Sponsored
MiQ looks behind the screens
Connected TV ad spending is predicted to reach CAD$1 billion CAD by 2025.
Next gen addressable TV to land in Canada
Bell Media’s new offering delivers on the promise of mass personalization; less complexity and more granularity
Sponsored
New study reveals how to do more with connected TV advertising
UM and MAGNA Media Trails’ findings explore various formats and features that can increase ad effectiveness.
Vevo partners with VIDAA for CTV/OTT expansion
With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
New TV audience measurements needed: report
The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.
