Articles Tagged ‘connected TV’

vevo bieber

Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.

ipad2

New TV audience measurements needed: report

The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.