Articles Tagged ‘cookieless’
Report: Are advertisers ready for a cookieless future?
A new report from ID5 indicates that 74% of marketers have adopted one or more addressability alternatives, up significantly from 32% the year prior.
Teads goes deep on AI with new suite of products
The company is seeking to tackle the challenges of a cookieless future and quality traffic by utilizing artificial intelligence for a new range of lower-funnel tools.
What’s next for media measurement in an evolving ads ecosystem
Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world
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Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
The path to identity solutions in a post-cookie world
It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy
