Articles Tagged ‘Corus Entertainment’
Home to Win welcomes four new sponsors
Six brands from previous seasons will also return for broadcast integration and digital vignettes.
Media Experts makes its picks for mid-season hits
The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.
How Canadians feel about Netflix and other channels
While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.
ICYMI: Bell’s Let’s Talk is back with new and familiar faces
Plus, Nike makes the most of a massive TV buy.
Global brings back fall favourites for mid-season
It will only introduce one new show, and will also use Facebook to live-stream the premiere of Mary Kills People.
HGTV doubles down on Bryan Baeumler
The specialty net will bring back the popular home improvement star Baeumler for a new beach-side series.
Spotted! Global brings S.W.A.T. to the neighbourhood
Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.
TV and radio ad revenues down for Corus in Q4
Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.
Hollywood talent voices Disney’s fall schedule
The Corus network’s fall schedule will feature Lauren Graham and Mark Hamill on its kids-targeted series.
General Mills serves up tasty television special
Pillsbury and Betty Crocker partner with Corus Entertainment on their first fully integrated baking contest.
Hasbro and eOne team up on My Little Pony campaign
The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.
Vikings renewed for sixth season
Corus Entertainment’s History has ordered 20 additional episodes of the hit show.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Food Network Canada leans into out of home
The specialty network’s mass reach strategy will incorporate more outdoor advertising as it markets the network as a whole rather than individual shows.
Which specialty networks got the biggest boost in 2016?
The CRTC has released its stats on specialty TV revenue and expenses for 2016, revealing that sports were the biggest winners in ad revenue.
