Articles Tagged ‘Corus Entertainment’
Spotted! Global brings S.W.A.T. to the neighbourhood
Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.
TV and radio ad revenues down for Corus in Q4
Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.
Hollywood talent voices Disney’s fall schedule
The Corus network’s fall schedule will feature Lauren Graham and Mark Hamill on its kids-targeted series.
General Mills serves up tasty television special
Pillsbury and Betty Crocker partner with Corus Entertainment on their first fully integrated baking contest.
Hasbro and eOne team up on My Little Pony campaign
The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.
Vikings renewed for sixth season
Corus Entertainment’s History has ordered 20 additional episodes of the hit show.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Food Network Canada leans into out of home
The specialty network’s mass reach strategy will incorporate more outdoor advertising as it markets the network as a whole rather than individual shows.
Which specialty networks got the biggest boost in 2016?
The CRTC has released its stats on specialty TV revenue and expenses for 2016, revealing that sports were the biggest winners in ad revenue.
Broadcasters go big at Fan Expo
Rogers, Bell and Corus will all present at the Labour Day weekend event, which serves as a kick-off to the fall premiere season.
Wayfair, Volvo go ‘off the grid’ with Corus
The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.
Showcase sets fall schedule, Travelers return
The Corus-owned specialty channel also announced premiere dates for recently acquired U.S. series, The Sinner and Marvel’s Runaways.
Global unveils fall premiere dates
Corus Entertainment fills out its premier week with new ventures from Jeremy Piven, Anne Heche and Andrea Martin.
Corus eyes VR with Vikings app launch
The show’s new VR experience will be available through mobile VR, which is currently the most popular delivery mechanism for the immersive medium.
Corus announces return of Big Brother Canada
The show will return to Global during the 2018 broadcast season.
