Articles Tagged ‘Corus’

Twitter Shops Fueled by so.da (2)

Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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Most-read MiC: Media owners’ year of uncertainty

The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.

PintysCurling

ICYMI: Sportsnet bubbling its curling in Calgary

Plus, Global adds four local news streams to its app.

SpotifyDWeekly

ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

Doug Murphy

Tumbling ad revenue hits Corus Entertainment’s financial results

TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.

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Corus Radio makes a splash in Manitoba with new sports deal

The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.

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How Corus is promoting its specialty differently this year

TV will still play a big part, but it’s also leaning on connected TV, TikTok and Snapchat to attract streaming enthusiasts.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

Doug Murphy

Doug Murphy on Peacock deal, StackTV growth and more

The Corus president and CEO said the company’s IP ownership and sales strategy has ramped up during the pandemic.

Corus

Corus revenue down 24%, radio revenues cut in half

Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.

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ICYMI: Peacock originals coming to Canada, CBC sets diversity goals

Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.

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New Corus partnership allows for integrations in Fortnite, Call of Duty

The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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Only one-fifth of Canadians want brands to stop advertising entirely

A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.

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Corus cancels Upfronts, says Q4 programming unclear

The company also announced its Q2 revenues, which due to timing were essentially unaffected by the COVID-19 pandemic.