Articles Tagged ‘Corus’
Upfronts ’21: Corus ‘unboxes’ new ad opps
On top of combining content with commerce, Corus significantly invests in its influencer network.
Upfronts ’21: Corus taps tried and true content
The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.
Upfronts ’21: Family Law, Departure renewed at Global
The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.
Corus unveils 35 greenlights, renewals for lifestyle, factual, kids
The broadcaster kicks off Canadian upfronts with new and renewed series for its channels HGTV Canada, HISTORY, Food Network Canada, Adult Swim, YTV and Treehouse.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
ICYMI: Corus adds to its podcast lineup
Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.
Corus’ revenue inches back up to pre-pandemic levels
Continued ad-revenue recovery in TV is helping recovery, as are increases in its subscription business.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
COBS bakes more digital into doughnation day
The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.
Twitter and So.da start a new social ecomm project
Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
ICYMI: Sportsnet bubbling its curling in Calgary
Plus, Global adds four local news streams to its app.
ICYMI: Spotify launches stories, Noovo has news news
Plus, Corus announces a historical news podcast for its Curiouscast stable.
Tumbling ad revenue hits Corus Entertainment’s financial results
TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.
Corus Radio makes a splash in Manitoba with new sports deal
The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
