Articles Tagged ‘Corus’
Twitter and So.da start a new social ecomm project
Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
ICYMI: Sportsnet bubbling its curling in Calgary
Plus, Global adds four local news streams to its app.
ICYMI: Spotify launches stories, Noovo has news news
Plus, Corus announces a historical news podcast for its Curiouscast stable.
Tumbling ad revenue hits Corus Entertainment’s financial results
TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.
Corus Radio makes a splash in Manitoba with new sports deal
The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.
How Corus is promoting its specialty differently this year
TV will still play a big part, but it’s also leaning on connected TV, TikTok and Snapchat to attract streaming enthusiasts.
How Clorox used influencers to combat misinformation
The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.
Doug Murphy on Peacock deal, StackTV growth and more
The Corus president and CEO said the company’s IP ownership and sales strategy has ramped up during the pandemic.
Corus revenue down 24%, radio revenues cut in half
Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.
ICYMI: Peacock originals coming to Canada, CBC sets diversity goals
Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.
New Corus partnership allows for integrations in Fortnite, Call of Duty
The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.
Corus creates first social series on Pinterest
The series is part of an effort to build brand love with Slice’s millennial female audience.
Only one-fifth of Canadians want brands to stop advertising entirely
A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.
Corus cancels Upfronts, says Q4 programming unclear
The company also announced its Q2 revenues, which due to timing were essentially unaffected by the COVID-19 pandemic.
