Articles Tagged ‘Corus’

Doug Murphy

Tumbling ad revenue hits Corus Entertainment’s financial results

TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.

hellebuyck

Corus Radio makes a splash in Manitoba with new sports deal

The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.

BNW

How Corus is promoting its specialty differently this year

TV will still play a big part, but it’s also leaning on connected TV, TikTok and Snapchat to attract streaming enthusiasts.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

Doug Murphy

Doug Murphy on Peacock deal, StackTV growth and more

The Corus president and CEO said the company’s IP ownership and sales strategy has ramped up during the pandemic.

Corus

Corus revenue down 24%, radio revenues cut in half

Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.

AP Bio

ICYMI: Peacock originals coming to Canada, CBC sets diversity goals

Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.

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New Corus partnership allows for integrations in Fortnite, Call of Duty

The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.

Made_You_Look_Tracey_Moore

Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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Only one-fifth of Canadians want brands to stop advertising entirely

A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.

Corus

Corus cancels Upfronts, says Q4 programming unclear

The company also announced its Q2 revenues, which due to timing were essentially unaffected by the COVID-19 pandemic.

cossetteMedia

ICYMI: Cossette Media scores big internationally and more

Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.

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Corus launches new TV app with ad opportunities

All of Corus’ channels will come together under one umbrella, with some content made free to view.

Facebook

ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

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Corus confirms sponsors on Family Home Overhaul

The eight-episode specialty series will feature brands such as Landmark Home Solutions, Wayfair and more.