Articles Tagged ‘Cossette Media’
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
